According to L'oréal It's Because You're __

This page is the CodyCross answer for the clue below from Tundra and Taiga, Group 1684, Puzzle 3 (Subzero Temperatures).

Question is: According to L'oréal It's Because You're __

and the answer is: WORTHIT

Word Meaning:

WORTH IT — Worth doing; worth the time, effort, etc.

Definitions from Wiktionary.