Allure, Beauty, Appeal

Puzzle 12 of Abraham Lincoln Easy Pack

Question is: Allure, Beauty, Appeal

and the answer is: GLAMOUR

Word Meaning:

GLAMOUR — (uncountable) Originally, enchantment; magic charm; especially, the effect of a spell that causes one to see objects in a form that differs from reality, typically to make filthy, ugly, or repulsive things seem beauteous.

Definitions from Wiktionary.