Appealing to Ordinary People, to the Population…

Puzzle 20 of Bath Time Piece of Cake Pack

Question is: Appealing to Ordinary People, to the Population…

and the answer is: POPULIST

Word Meaning:

POPULIST — A person who advocates populism (a movement against ruling elites who are presumed not to act in the interests of the ordinary citizen).

Definitions from Wiktionary.