Company Branding Based Around the Name

This page is the CodyCross answer for the clue below from Top Secret, Group 2100, Puzzle 5 (Intelligence Report).

Question is: Company Branding Based Around the Name

and the answer is: LOGOTYPE

Word Meaning:

LOGOTYPE — A symbol or emblem that acts as a trademark or a means of identification of an institution or other entity, usually referred to as a logo.

Definitions from Wiktionary.