Downgrade, E.g. Women, Into Mere Things Not People

Puzzle 11 of Hellos and Goodbyes Easy Pack

Question is: Downgrade, E.g. Women, Into Mere Things Not People

and the answer is: OBJECTIFY

Word Meaning:

OBJECTIFY — (ambitransitive) To make (something, such as an abstract idea) possible to be perceived by the senses.

Definitions from Wiktionary.