Literary Tool of Replacing Words to Avoid Repeats

This page is the CodyCross answer for the clue below from The 80s, Group 786, Puzzle 4 (Digital Watches).

Question is: Literary Tool of Replacing Words to Avoid Repeats

and the answer is: ANAPHORA

Word Meaning:

ANAPHORA — (rhetoric) The repetition of a phrase at the beginning of phrases, sentences, or verses, used for emphasis.

Definitions from Wiktionary.